We didn’t launch with a booth or a product drop. We launched by putting ENGINE on the backs of the people who keep functional fitness moving.
At this year’s Västervik Summer Games, every athlete, staff member, and judge wore ENGINE. No spotlight, no hard sell — just high-performance gear tested in real time, on real bodies, in one of the most demanding training environments in Sweden.
Over three days, we saw our kit go through heat, chalk, scorching sun, and repetition. It held up. It moved well. And more than once, people told us how fantastic the shirts were.
Västervik Summer Games are growing and becoming a focal point in the fitness calendar. That’s why we chose to partner with them. We wanted our first step into the world to be stripped back — no campaign polish, just proof.
We spoke with athletes about quality, sustainability, and gear that won’t get in their way. We listened. What we heard is shaping what’s coming next.
We’re not here to chase trends or flood the feed. We’re here to build something durable, with people who demand more from their kit. We're aiming to make your very favourite piece of kit, the shirt, shorts or leggings that you love when they're washed and ready and get annoyed when you realise they're in the laundry hamper.
If you were part of Västervik — thank you. You wore the first wave of ENGINE. You were the launch.
The first collection is coming soon. Sign up for early access, product insights, and a small thank-you for being here from the beginning.